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Working from another location or from our workplace in Columbia, Maryland, the Browse Engine Optimization (SEO) Web Marketing Analyst belongs of the Web Marketing team and will be responsible for analyzing, evaluating and carrying out updates to sites to ensure they are enhanced for organic search traffic. This position will work to drive incoming, organic traffic to Pearson Virtual Schools' website residential or commercial properties while improving our supported brands' search engine outcomes.

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The position requires thorough knowledge of SEO methods and best practices, knowledge of web analytics and tracking tools, strong writing abilities, some efficiency with website/blog content management systems, integrated with a careful attention to information and dedication to quality.  Answers Shown Here  needs to have the ability to simultaneously manage varied tasks in a busy, cross-functional matrixed working environment.

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+ Determine new keywords to target on online search engine (i. e., Google, Bing) and to enhance rankings on existing keywords to increase the variety of families gotten through non-media efforts and add to decreases in marketing cost per registration. Preserve and enhance a master lineup of keyword/terms throughout all brands.

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+ Assist in the development, execution and execution of SEO techniques and roadmaps. + Develop and execute link structure strategies. + Conduct research on web page style and technical performance particular to enhancing for improved site speed efficiency. + Draft and compose reliable SEO content for blog sites and websites as needed.

+ Work and work together with cross-functional teams, consisting of imaginative services, conversion optimization, social networks, marketing & analytics to guarantee success of SEO techniques and roadmaps. + Partner with our web advancement team to make sure SEO best practices are appropriately executed on all brand-new site functionality. + Coordinate with SEO agency and related vendors.

+ Review site content performance and carry out routine competitive research on the top carrying out pages. + Help with regular reporting on present and future SEO efforts. Identify KPIs to demonstrate the value-add of SEO campaigns. + Other tasks as designated by supervisor. Pearson is a Level Playing Field and Affirmative Action Employer and a member of E-Verify.